How to understand SEO well
Web search engines help users find pages about a certain topic. What they basically do is include pages and blogs in their databases, and then display them in the form of a list of their results in order of relevance in relation to the search criteria.
The searches have different sizes, formats and colors, but in itself the search activity can be cataloged in three large categories.
- Content: when you search for news, videos, forums, blogs, etc.
- Comparative: you look for reviews, comparison of products and prices and similar things
- Buy: you want to buy something.
The search terms that a user enters in search already tell us a lot about what they are trying to find and fundamentally about what they have in mind.
Search Engine Optimization (SEO or SEO in Google) is nothing more than the way to get your products, your services or your brand to gain organic natural positioning in search engines (not in advertising payment spaces), something that is achieved by using relevant content to attract visitors to your blog.
In other words, “do SEO” is to use different techniques to get your website, blog, article, sales page, e-commerce article or whatever appears as high as possible in the organic results.
And for this most sites will require love and dedication to stay attractive to our friend Google. definitely, your blog or your pages must be optimized to be evaluated as important and climb positions in organic listings, which are otherwise free.
SEO itself is divided, in turn, into two large groups of techniques:
- SEO On Page: SEO On Page, as its name indicates, refers to everything YOU can do on your website, blog or store to improve your search engine positions. Here are taken into account aspects such as knowing which keyword to choose, how to structure your website, loading speed of your site, structure of your links, etc.
- SEO Off Page: SEO Off Page refers to everything that does not strictly depend on you and that is not “inside” your website. Here we mainly talk about the incoming links (number of websites or blogs that link to your content), social signals (shared on Twitter, Facebook, LinkedIn …), etc.
For a result to rank higher you have to get a correct mix of this SEO On Page and SEO Off Page.
If I have to choose … do I improve SEO On Page or SEO Off Page? Before any answer, you should know that the only thing you can control is SEO On Page.
Yes, you can buy links, make guest articles and get friends links to improve the SEO Off Page of your blog. But, even so, you can not control it 100% nor know if tomorrow those pages will disappear, your link will die or that website will be penalized and will pass the penalty to you.
For this reason and for another very important that I am going to tell you right now, we have always thought that the first and essential SEO is SEO On Page. The second reason is that, for many links that you put to an article, nowadays it is very difficult to position anything if SEO On Page is not correct.
We will make a metaphor for you to understand.
Imagine you have a store and you put advertising throughout the city for people to buy. However, when they arrive after seeing the advertising they find a dirty shop window and a disastrous customer treatment.
What will happen? That they will never return and that in the end the only thing that you will have caused is that the defects of your business are even more exposed.
The SEO Off Page – SEO On Page relationship is similar
If you send many links to your post, but when Google or another user arrives there is a real article disaster … in the end you will fall out of the Google rankings.
Therefore, we can draw 2 conclusions:
The SEO Off Page does not help if the SEO On Page is not correct.
The only thing you can control of your 100% SEO strategy is SEO On Page.